Kate Hudson is the new face of Almay. The actress signed a multi-year deal with Revlon, Almay's parent company, to serve as the line's Global Brand Ambassador. "Almay is known for its fresh, effortless approach to beauty," Kate said in an official press release. "At the end of the day we all want to have fun and feel beautiful -- that's what Almay is all about." In addition to appearing in print, online and TV ads, Kate will also represent the brand's ongoing philanthropic efforts. According to People.com, starting on May 13th, Kate will take part in the Almay Rainforest Concert in New York City. The concert benefits The Rainforest Foundation, founded by Sting and Trudie Styler, to support and protect the world's rainforests.
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